Auburn - Love it! Show It!    This is Auburn. This makes it AUthentic.
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AU Trademark Management
and Licensing
"...because Auburn men and women believe in these things,
I believe in Auburn and love it."                         -George Petrie


The Auburn spirit. Once you experience it you understand why it's different. Different? Passion. Loyalty. Home. Family. No matter your age, you have a memory that connects you to Auburn, connects you to family. We wear our Auburn shirt or cap with pride, fly our AU flag despite the score, yell "War Eagle" to fans young and old and get goose bumps when the eagle circles the stadium.

We're connected through that Auburn logo. We wear it as a badge of honor. It's a symbol of quality and authenticity. But, not everything in the marketplace is authentically Auburn. How do you know if the product you are purchasing is truly an Auburn product? It may look like an Auburn product, but if it doesn't have the officially licensed products hangtag or sticker, it is not supporting Auburn University. Royalties generated from the sales of licensed AU products support Auburn student scholarships. If you see a product in the marketplace that doesn't have the label authenticating it as a product licensed by Auburn University, ask the retailer why they aren't supporting scholarships. If you buy only officially licensed Auburn products, you'll be proudly showing your Auburn spirit.

  • How do I know if merchandise is licensed by Auburn University?

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